Key words of our sector - on the regulator side - on the market side (IAB) Keywords related to our activities / In our products - exclusive to certain offers

Key words of our sector :

  • CMP : For Consent Management Platform. A CMP is a platform dedicated specifically to collect, record and return/certification of consumer consents in the area of personal data management.

  • Consent : Any manifestation of free, specific, enlightened and unambiguous will by which the person concerned accepts or refuses, by a declaration or by a clear positive act, that personal data concerning him/her may be processed (definition of the RGPD).

  • Personal data : A "Personal data" is "any information relating to an identified or identifiable natural person, either directly (surname, first name) or indirectly (customer number, telephone number, etc.).

  • Notice : Is the name This window informs and requests consent to deposit cookies/tracers on users' computers. Through this notice, the user must be able to know all the partners that use cookies, as well as all the purposes for which they are useful. This window is subject to several rules, enacted by the CNIL, in particular the presence of the buttons "Accept all", "Refuse all" and "Personalize my choices".

  • Publishers : publishers of websites or applications that can collect the consent of users directly.

  • Tracers : what is more generally known as a cookie, i.e. the reading and/or writing of information on a user terminal, whether on a computer's browser, a smartphone, a voice assistant, a connected TV or any other connected object. The tracers are for example :

    • HTTP cookies,

    • flash cookies,

    • the result of the calculation of a unique fingerprint of the terminal in the case of fingerprinting (calculation of a unique identifier of the terminal based on elements of its configuration for tracing purposes),

    • invisible pixels or web bugs,

    • any other identifier generated by a software or operating system (serial number, MAC address, Unique Terminal Identifier (UTI)), or any data set that is used to calculate a unique terminal fingerprint (e.g. via a "fingerprinting" method).

On the regulator side

  • CNIL : The "Commission Nationale de l'Informatique et des Libertés"(CNIL) was created by the French Data Protection Act of January 6, 1978. It is responsible for ensuring the protection of personal data contained in computer files and processing or paper, both public and private. Thus, it is responsible for ensuring that information technology is at the service of the citizen and that it does not infringe on human identity, human rights, privacy, or individual or public freedoms. The CNIL is an independent administrative authority (AAI), i.e. a public body that acts on behalf of the State, without being placed under the authority of the government or a minister. It is composed of 18 elected or appointed members and is supported by services. Its role is to warn, advise and inform the public at large, but it also has the power to control and sanction.

  • GDPR : The acronym GDPR stands for "General Data Protection Regulation". The GDPR governs the processing of personal data within the European Union. The legal context is adapting to keep pace with technological and social changes (increased use of digital technology, development of online commerce, etc.). This new European regulation is in line with the French Data Protection Act of 1978 and reinforces the control by citizens of the use that can be made of data concerning them. It harmonizes the rules in Europe by providing a single legal framework for professionals. It enables them to develop their digital activities within the EU based on the trust of users.

On the market side

  • KPI : For Key Performance Indicator, is an encrypted element that must be determined before launching an action before launching an action, in order to assess its impact and determine the ROI (return on investment). The analysis takes into account several KPIs to estimate, for example, the number of clicks to calculate the open rate of an e-mailing in digital marketing or the rate of subscription to a product.

  • SLA : For Service Level Agreement, is a contract or part of a contract by which an IT provider undertakes to provide a set of services to one or more clients. In other words, it is a contractual clause which defines the precise objectives and the level of service that a customer is entitled to expect from the signatory service provider.


  • GVL : For Global Vendors List, corresponds to a public list of the CMPs participating in the TCF framework. This list includes all registered advertisers (called "vendors").

  • Purpose : An IAB purpose is one of the 12 collection purposes defined by the IAB.

    • Store and/or access information on a device

    • Select basic ads

    • Create a personalised ads profile

    • Select personalised ads

    • Create a personalised content profile

    • Select personalised content

    • Measure ad performance

    • Measure content performance

    • Apply market research to generate audience insight

    • Develop and improve products

    • Ensure security, prevent fraud, and debug

    • Technically deliver ads or content

  • IAB : IAB France (Interactive Advertising Bureau) is an association created in 1998, bringing together players in Internet advertising and whose mission is threefold: to structure the Internet communication market, promote its use and optimize its efficiency.

  • Stack: A stack is a defined group of IAB purposes. In total, the IAB has defined 42 of them. This list is to be found on the IAB web site.

  • TCF : The Transparency & Consent Framework is a European sectoral framework developed under the aegis of IAB Europe and whose purpose is to provide users with greater transparency as well as to collect their consent to the use of their data and transmit it to all identified advertising actors. There are two versions, V1 published in 2018, was based on three categories of actors: publishers, vendors and CMPs, but considered unclear and not very direct regarding the conditions for collecting user consent, it was quickly replaced by a V2. TCF V2 was launched on August 22, 2019, and aims to bring more transparency and freedom in the choice of data processing for users. The distribution of responsibilities between the three actors present on V1 is the same, but the publishers are more guided on the obligatory information to deliver to their users while the Vendors are from now on required to take into account the entirety of the transmitted signal.

  • Vendors : These are all players in the advertising sector, or partners, who do not have direct access to users but who still use personal data in their business.

Keywords related to our activities :

  • Blockchain : Developed since 2008, the blockchain is primarily a technology for storing and transmitting information. This technology offers high standards of transparency and security because it operates without a central control unit. More concretely, the blockchain enables its users - connected in a network - to share data without intermediaries.

  • Environment Centric : The environmental impact of our products has been taken into account from the time of their construction. We have created a private blockchain with low energy consumption as opposed to public blockchains. Our applications are designed to use as little memory and battery as possible.

  • Privacy by default : the controller must ensure the highest level of protection for data subjects by default, which implies that security and protection measures must be taken systematically in the event of processing involving personal data.

  • Privacy by design : A concept that requires companies to integrate the principles of the GDPR into the design of a project, service or any other tool related to the handling of personal data. The idea is to impose that every new technology designed to handle personal data must be designed to provide a high level of data protection.

  • Privacy by security : all data collected is anonymized, encrypted and hashed, which ensures security in processing and data integrity.

  • UX design : User Experience Design, is a set of methods whose objective is to place the human being at the heart of the design process by identifying his needs and constraints in a given context.

In our products

  • Extra purposes : Through AppConsent, the customer can create customer-specific and non-IAB purposes to be included in the consent form or not, in the latter case they will be called floating purposes.

  • Extra vendors : Through AppConsent, customers can add their non-IAB partners to the IAB by linking them with IAB or non-IAB purposes.

  • Organic data : data collected on the user's device for which there is no need for system permission. This data is basic and non-intrusive. Examples: manufacturer, OS, version, etc...

  • AMP : For Accelerated Mobile Pages, is a publishing format created by Google to accelerate the display of pages on mobile devices.

  • MAU / UU : For Monthly Active Users / Unique users. This is the monthly number of active users.

exclusive to some plans

  • A/B testing [Premium] : A/B testing is a process for testing the impact of a change in the version of a variable on the achievement of an objective (click, validation, etc.).

  • Cohortes [Premium]: This feature allows you to present a consent window to a specific group of people by knowing their identifiers.

  • External ID’s [Premium]: With this feature, the customer can choose the identifier associated with a user consent.

  • Floating purposes [Premium] : This feature has the particularity of storing user consents in our blockchain, but the display belongs to the platforms of our customers. This feature can be useful to store the acceptance of the Terms of Use for example.

  • Rollback [Standard / Premium] : This feature allows customers to revert to earlier versions of their records with one click.

  • Consent guard [Premium]: This AppConsent feature provides a first-level scan of cookies deposited on a website.