AppConsent is a CMP, a Consent Management Platform, created by SFBX.
The GDPR aims to protect personal data by requiring any website or application to request the consent of users to collect and use their data. A CMP is a dedicated tool that allow websites, inApp applications to collect consent and disclose vendors informations as required by regulators.
If you or any third party vendor collect data for marketing purposes or other purposes at the id level (cookies, IDFA,ADID,Hashmail...), you need a CMP.
At SFBX, our main concern is to re-establish a relationship of trust between users and the various digital actors through reasoned and transparent use of personal data in order to offer them a personalized quality experience.
Through the secure and transparent collection of consent allowing the processing of his data, the user can control its use.
Thanks to this regain of control, the user freely chooses to share his data in a relevant and unambiguous way.